
Not sure where to start? Feeling overwhelmed by your curl routine?
We’ve got you covered. That’s why we started Flora & Curl.










Our Values

plant powered
ingredients

for all
curl types

recyclable
aluminium bottles

100% natural
fragrances

planting a tree
with every order

90%+ plastic
free packaging

time saving
routines


How It Started
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin my healthy hair journey.
I created Flora & Curl out of a desire to simplify my own haircare routine and to save more time in my busy schedule. It's possible for haircare to be simple, enjoyable and now, eco-friendlier.
Rose Ovensehi
Founder and CEO
Flora & Curl


Our Partnerships